It’s been a good long while since I posted from our 1906 American Type Founders American Line Type Book - my work distracted me. Which is good for me, but maybe not as good for you.
Today I hope to remedy that with our 13th post (we at Ragtag Design.com do not believe the number 13 brings bad luck.) 13, 13, 13!! See? We’re still here.
We’re making a HUGE leap from the last pages to page 101 - while the type specimen pages in between showed some very usable typefaces, they were only mildly interesting & fairly ordinary sample specimen pages. So we skipped them - because we can. (We wade through all the boring stuff so you don’t have to. ; ] )
So, on page 101, with a couple of simple sample ads and an ornament, American Type Founders features their University Script - a formal script typeface you’ll probably recognize, featuring some pretty fancy-schmancy caps. Their header is an art nouveau-ish Strathmore ornament, which I’ve made shiny and new, uploaded for you here in a print-quality high-res file.
Their first ad is a faux ad for the Society of Colonial Dames - which I’d never heard of; I figured it was D.A.R.-like, but probably long-gone. Nope, founded in 1890, around the same time as the D.A.R., they too are still alive & kicking - and unlike the D.A.R (for the most part) are primarily active in the field of historic preservation, restoration and the interpretation of historic sites. (Both groups, however, have a stringent ancestor-based membership requirement.) I’ve provided a screenshot of their heraldic logo.
So current are they, in fact, they even have an online store, a twitter, a youtube channel, and a facebook. It ain’t yer mom’s colonial preservation site.
I was not so lucky finding out anything about Youngblood & Brothers, from the second ad - there was a similar-sounding-but-slightly-differently-named store years ago in Detroit (and no further info other than a listing in an industry journal), but my google-fu produced *nothing* in San Francisco, though currently there are stores that hold that address. There were no groovy vintage photos or old-time ads to be found. (I cried a little.)
Certainly Youngblood is a family name that has been around for centuries, both in England & the United States. Alors. Sadly, not every record survives the transition to the internet.
Anyhoosits, we’ll be back sometime soon with more typeface pretties. Meanwhile, you can read more about the American Type Founders typefaces here.
(This type book is in the public domain; it is scanned from our own hardcopy.)